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Wednesday, February 11, 2009

The Color Effect?

This research indicates that red is the most effective at enhancing our attention to detail while blue is best at boosting our creative thinking.  It kind of makes sense if you think about all the red in our society being associated with danger (stop signs, teacher's marks on tests, fire trucks) whereas blue is associated with calm and openness (ocean, sky).  That analogy works except for the fact that most cops are dressed in blue.

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